In today’s tough market with its cut-throat competition, brands largely rely on their reputation for engagement and sales. Newer and newer brands are popping up daily in almost every industry, so if you want to stay in the race, you must maintain your brand’s reputation. And reputation is a delicate matter, even a small mistake or carelessness could completely bury your brand!
This is why building and maintaining your brand’s reputation is so important! And the best way to do this is to engage with mention, both positive and negative, in an appropriate way. You can use search engines like Google, which is a long and tiring process, or be smart and use online reputation monitoring tools!
These smart tools collect and display all your brand’s mentions across all online platforms on a single dashboard and help you analyze and record them better. Brand reputation monitoring tools measure and study public sentiments towards your brand, customer reviews, shares, and much more! These tools even alert you regarding new engagements!
But with so many options out there, each with its own pros and cons, it might get difficult to choose the right one. We have carefully selected the top 10 tools to monitor and analyze brand reputation to ease your difficulty!
What Is Brand Reputation?
Brand reputation, in simple words, means your brand’s image in the public eye. Customers buy from brands they trust and consider to be reliable, this consumer trust is based on brand reputation.
Brand reputation is maintained primarily by staying away from controversy and avoiding marketing mistakes. Furthermore, reputation is built by responding appropriately to customer feedback, queries, and suggestions.
Consumers hate waiting for a reply, so you must respond quickly and appropriately to build a positive sentiment in their minds regarding your brand.
Why Is Brand Reputation Important?
With today’s ever-increasing competition, brands rely on their reputation and spend hundreds of thousands of dollars to maintain it. Consumers only choose names that they trust and have confidence in. And how is this image made? By building brand reputation!
Because of the increasing rates of scams, and frauds, consumers have become extremely aware. They are fearful of getting scammed or of not getting what they paid their hard-earned money for. This is why modern and aware customers consider a brand’s reputation before buying from it, as a good reputation builds a positive sentiment and trust.
What Are Brand Reputation Monitoring Tools?
Brand reputation monitoring tools are used to view, analyze, and judge a brand’s online reputation. These tools gather each and every mention of your brand across different platforms and display them right in front of you on a single page!
In addition, through their algorithms, these tools judge the general public sentiment about your brand. This way, you can take decisive actions to stabilize, build, and protect your brand’s reputation. Moreover, these tools offer additional services like a professional opinion, response writing, marketing services, and more!
Top 10 Brand Reputation Monitoring Tools
As discussed earlier, there are a lot of brand reputation monitoring tools out there, each with its pros and cons. Moreover, they all have different features that work best for different kinds of brands. And not everyone has the time or does the effort to individually study tools and their features and compare them.
This is why we have listed the top 10 best tools to monitor online brand reputation after considerable research and comparing multiple products. Use these tools to judge, analyze, and improve your brand’s reputation.
To start off our list, we have one of the most popular reputation monitoring tools of 2023. SEMrush! SEMrush gives you all of your brand’s mentions across more than 50 social media and review platforms.
Moreover, SEMrush helps you analyze public sentiment about your brand. It effectively discriminates negative comments from positive ones to give you a relative ratio. In addition to that, SEMrush also helps you measure your brand’s reach by identifying and counting new mentions.
Chatmeter is a reputation-measuring tool used to analyze reviews across popular review sites. Chatmeter searches from over 20 review platforms and gives you all of your brand’s good and bad reviews on one page. It also allows you to properly respond to these reviews directly from its site.
One of the best features of Chatmeter is its notification alert. Whenever there is a new review about your brand on any of the 20 popular review sites searched by Chatmeter, it will alert you through notification.
#3. Rank Ranger
Rank Ranger is a very commonly used SEO and ranking tool popular brands use to rank their content higher in search engine results. In addition to that, it also has a very useful reputation monitoring tool that you can utilize to judge and analyze your brand’s online reputation.
An interesting and very useful feature of Rank Ranger is that it gives you an idea of your brand’s reach by analyzing new mentions across different platforms.
If you have a multi-location brand, Reputology is your best option. Reputology helps you manage and analyze your brand and product reviews. You can conveniently respond to reviews from your dashboard, making things a lot easier. Moreover, the tool searches across local platforms, giving you the most detailed results.
Keeping a close eye on consumer sentiment towards your brand is extremely important, and SentinOne makes that easy for you! The tool tells you exactly what people are talking about your company, along with a historical timeline. The tool also gives you a measure of your brand’s reach.
#6. Social Mention
Social mention is one of the best free reputation monitoring tools available online. Social mention is extremely easy to use; practically all you have to do is just type in your brand’s name. The website has an ancient layout but is highly helpful in analyzing public sentiment about a brand. You can also use it for yourself and see where you’ve been mentioned.
#7. Google Alert
If your brand is still new and growing, we recommend using Google Alert, a highly reliable and simplistic reputation monitoring tool. Developed by Google Inc., the tool gives you a direct alert whenever your brand is mentioned anywhere. The tool is extremely simple, and you must set it up with specific words you want to be notified when mentioned.
If you’re looking for an all-in-one brand reputation monitoring, SEO, and marketing product, our next tool is just for you! At number 7, we have Broadly, a paid tool some big brands use to analyze their online reputation. The tool gives you a deep insight into your brand’s reputation which you can use in many ways to your advantage.
One of Broadly’s top features is automated messages. You can use this feature to send professionally designed automated messages to your customers and get reviews on a desired platform.
#9. Brand Yourself
One of the most popular reputation monitoring tools used by influences, at number 9, we have Brand Yourself. If you’re a brand owner, you need to maintain your own reputation as well and Brand Yourself helps you do that. After judging your mentions across different platforms, the tool gives you a unique score.
One of the best features of Brand Yourself is that the tool lets you remove negative search results. You can also utilize this feature for your brand to delete negative reviews and comments.
#10. Review Tracker
Last but not least, we have a tool that will help you effectively track reviews about your brand. Say hello to Review Tracker! Review Tracker is the top tool many popular brands use to track their reviews across different platforms. The tool searches from over a hundred reviewing websites and gives you all the results on your dashboard.
Brand reputation plays a huge role in sales and the general success of a brand. To build, monitor, and protect your brand’s reputation, you must closely analyze what the public says and thinks about your brand. You can use various tools available online for that.
To save you from searching, comparing, and selecting a single product from so many available, we have listed the top 10 best tools to monitor brand reputation in 2023. Use any of them according to your brand’s type and needs for the best results.