When starting a project, whether home improvement, work-related or school-related, the highest chance for success is when you have the right tools at your disposal.
If you don’t have the right tools, completing your task correctly and in the fastest way possible will be challenging. The same goes for SEO efforts, especially pertaining to marketing and online reputation management.
There are many tools available that are free and simple to use, especially if you are new to SEO and are overwhelmed about how to get started. Before we jump into the list, let’s first talk about what SEO is and how it works.
What Is SEO And How Does It Work?
SEO stands for search engine optimization and can be best described as the process of improving your website and other content about your brand to improve its visibility when people search for your business on popular search engines like Google.
There are many ways to create more visibility for your brand, including website improvement, paid advertising, content creation, social media marketing, and more. The better visibility your business has on search engines, the more customers you can attract and convert into sales.
SEO can be confusing to understand, so how does it work? Search engines like Google and Bing have bots that crawl on your website and others to gather information and index it. Think of it like a giant virtual library system.
These bots gather and organize information to index it so users can find exactly what they are looking for when they search for a specific phrase, brand, person, or other information.
Next, after indexing, the algorithm analyzes the index, considering many different ranking factors and signals, and processes the information to determine the order of pages and content appearing on the search result for a specific question or search term.
Simply put, SEO is a successful process and tool for marketing because it shows how bots can estimate exactly how a website can give the searcher what they are looking for.
Many tools available for free can aid in SEO; below are only 10 of the hundred available online.
Before diving in, remember that this is a small list of the ample amount of online SEO tools available, so do your research and find what tools will be the best for you and your business.
10 Free and Simple To Use SEO Tools
1. Google Analytics
Google Analytics is by far the best free analytics tool available for businesses. This tool allows you to see and analyze every bit of traffic you have on your website.
Some of these analytics include session duration, pages per session, the bounce rate of individuals using the site, and information on the traffic source.
These are just a few of the analytics tracked with Google Analytics. It’s relatively easy to use and can be helpful for SEO, even though it may not solely track useful SEO information.
Overall, it’s a vital tool for any business to use for marketing purposes, including SEO strategy and online reputation management.
2. Yoast SEO
Yoast SEO will help you optimize the blogs on your website. It is a valuable and easy-to-use tool but has a few limitations.
It won’t give you all the essential data information, but if you unlock these features by paying for a premium service, there are no limitations.
Even using the free version of Yoast SEO can help you improve your blog visibility through search engine optimization. All you have to do is enter the main keyword for your blog post, and Yoast SEO will give you tips on improving your blog to optimize it for search engines.
3. SERP Robot
SERP stands for search engine results page, and this tool can help you see how your keywords rank on the SERP.
This tool allows you to enter any website or web page and up to five keywords to see where you rank for each.
Using SERP Robot allows you to see how you rank and your competitors rank, so it can be a great tool to analyze where you stand against your competition.
4. Google Pagespeed Insight
This is another tool from Google that is free and easy to use. You simply enter a website or URL and check the speed and usability of your website on multiple devices.
By entering a URL into this tool, it will give you a score from 0-100 on how fast your website loads across various devices and a few tips on how to improve.
This tool gives you a complete and accurate understanding of how users use your website across different devices like browsers and mobile. It provides powerful insights into different metrics to see how users interact with your website.
5. Answer The Public
Answer the public is a great tool to use for keyword research. You can enter a single keyword into its search bar, and Answer the Public will give you hundreds of related keywords, content topics, and frequently asked questions based on your single keyword.
Using Answer The Public is helpful for content writing and blog posts so that you are using popular and related keywords in your blogs to ensure they will rank on search engines.
Like others, this tool has a few limitations, including only being able to do two keyword searches per day.
6. Google Search Console
Google Search Console gives business owners important information regarding what the most used search engine thinks of your website.
This tool allows you constant website analysis, alerts, and error reports. With Google Search Console, you can see and fix website technical issues, impressions, and SEO data and see average ranking positions, sitemaps, and more.
Google is the most popular search engine, and knows that this tool will only analyze information for Google as the search engine. If you primarily use other search engines like Bing, they have their own search console tool.
7. Ahref’s Backlink Checker
This SEO tool is self-explanatory as it checks the number of backlinks for a particular website, giving a comprehensive link analysis.
The free version of Ahref’s Backlink Checker lets you see the top 100 backlinks to any website or URL. Along with this, the tool will give you the total number of backlinks and the backlink rankings, as well as domain rating and URL rating, where applicable.
One of the best ways to use this tool is to search your competitor’s website and find potential link-building opportunities.
8. Google Ads Keyword Planner
Entering a keyword into this tool will allow the Google Ads Keyword Planner to return stats to help your keyword planning and strategy.
Some of the information included will be monthly search volume, competition, and suggested terms you might not have considered before.
This a great tool to help you with your keyword strategy and can help you know which keywords are the best to use for your business or even what your competitors are using.
The only problem with this tool is that you will have to run advertising campaigns to see exact search volumes. Without an ad campaign, the search volumes will be estimated.
9. Google Alerts
Google Alerts is an alert system that allows you to set up so you can be notified of any mentions of your brand, products, or services online.
This tool can help you with SEO strategy and be a valuable online reputation management tool, as you can set filters to see the essential information for your brand.
Being alerted about your brand can help you avoid big crises and will allow you to manage your brand better through harmful news prevention and the ability to combat negative news when it does appear.
10. Exploding Topics
This SEO tool can help with your marketing and content strategy by allowing you to see the hottest trends before they become popular.
Many tools allow you to see high-volume keywords and topics that are popular right now, but what if you could get ahead of the hottest topics?
This tool allows you to see what is up and coming to be ahead of the curve. Overall this is a great SEO tool to help with brand strategy and can help you lock in customers’ trust and your business’s reputation by being ahead of the trends.
Overall, SEO work is a hefty task requiring years of dedicated time and effort to learn. Hiring experts to help you develop a proper brand strategy and understand why it will benefit your business is well worth the time and money.
Our experts at BRANDefenders know how to improve your online repuation and help you develop a strong SEO strategy to combat negative mentions online while protecting and insulating the positive mentions surrounding your brand.