After you learn the basics of SEO, you may look for ways to level up your skills, learn additional technics, and drive more organic traffic to your website.
When launching a business, it is essential to learn some SEO basics. Keywords like keyword research, optimizing tags and titles, and creating optimized content are great places to start.
If you have mastered the basics but aren’t ready to jump into advanced SEO techniques but want to drive significant traffic to your website, this guide will give you effective SEO strategies to help.
Techniques and Strategies for Organic Traffic Growth Using SEO
There is much to learn about SEO, as Google changes and updates its algorithm every year. An SEO strategy that worked last year may not work this year, and it’s essential to stay up to date on the latest in SEO, especially as we are approaching 2023.
After learning and leveling up your SEO skills, and it still feels overwhelming, don’t worry; our team of brand defenders and SEO experts are here to help.
Our team is always willing and able to help you with your goals. Whether it is driving more traffic to your website or cleaning up search results–our team has years of SEO experience to bring to the table.
Our brand defenders team has put together this guide to help you get started with traffic growth using various SEO tactics.
Conduct a Website Audit On Your Site And Your Competitors
You can learn many things from website analysis, like the amount of time a user spends on your page, what traffic you drive (organic or paid), the demographic you attract, and so on.
Many free tools like Google Analytics help you with this process. Still, Google Analytics has its limitations, so paying for a more in-depth analysis will help you see your website’s strong suit vs. its weak points.
Our team of brand defenders works on website audits to help many clients understand how they can internally improve their website and what they can do externally to drive more traffic.
Once you analyze what works for your website and what does not, you can do the same for your competitors. The more you know about your competitor’s SEO strategy, the better you can improve your own site’s performance.
Learning about a competitor’s website can also help you analyze; comparing and contrasting what they are doing against your SEO strategies can help you understand why their approach may work better than yours.
You can analyze your competitors’ websites by seeing what kind of landing pages they have, stifling through their blogs to see what content is ranking well for them, and also analyzing their SERP.
Once you have moved through your analysis, you can find your competitor’s best-performing pages to see where their organic traffic is coming from and what it is being driven by.
These simple tasks to analyze your website and compare it against your competitors can point you toward the content/keyword gap, a link gap, keyword cannibalization, and opportunities to improve your existing content.
SEO can be difficult, so don’t be afraid to audit many of your competitors or brands you look up to and find new ways to drive traffic to your website.
Once you grasp what you need to improve, it can better help you implement essential strategies like the following.
Begin Content Optimization Right Away
For most companies, one of the SEO basics is publishing content regularly, focusing on targeted keywords, and creating a web of backlinks through blog-style content on your website.
But those with more experience know you can increase website traffic by optimizing already existing content through content optimization.
Let’s say you already have 50 or more blogs on your website, but you are now learning the essence of SEO strategies, don’t worry; it’s not too late to improve your processes, even on those already published blogs.
Content optimization involves optimizing a page’s on-site meta tags, including primary and secondary keywords at the proper densities, having appropriate word count, knowing your audience and their readability, and having optimal titles and meta description tags.
This step involves a bit of research to understand what types of questions your customers are asking and how your content can be the answer to their questions. You also may feel overwhelmed with knowing the optimal amount of words to include in blogs and other content.
It is essential to learn about these things, but the short answer is that there isn’t a right or wrong word length; it ultimately depends on your customer queries.
For some the answer may lay in a 3000+ word article, while others may need a few short paragraphs to get answers. Research what is best for you and your company, and if you need help with strategy, our expert brand defenders and SEO specialists can help.
Use Digital Public Relations To Earn Authority Backlinks
One of the most significant challenges of SEO is learning how to earn authority backlinks at scale. Backlinks are still one of Google’s top ranking factors, meaning this is what the algorithm takes into consideration when ranking articles and content on the SERP.
Many backlinking strategies can help you earn relevant links, but many tactics take more work to scale effectively. According to Google’s link scheme guidelines, one of the best ways to create high-quality, relevant links is to create unique content that can naturally gain popularity.
Creating unique content takes a lot of strategy, but if you can find relevant and unique content that fits your brand’s niche, it can have huge payoffs as others will begin to link to your content in theirs. Doing so creates a backlink web that helps you organically drive more traffic to your website.
Digital public relations can help you earn placed links, it doesn’t need to be through blogs. Press releases are newsworthy information journalists and publishers want to write about and link to their articles. Google rankings are still important.
Anything that a journalist wants to cover and link to from within their articles is the right thing to do. Press releases are not the only digital public relations tactic; other examples include infographics, research studies, expert insights, and so much more.
Ultimately it’s thinking like a public relations officer and executing content like an SEO expert to get the desired results.
Optimize For Other Ranking Content on Google
You may think it’s all about written content. However, there can be a lot of benefits in optimizing for other parts of Google. Think about the ‘People Also Ask’ section, videos, images, and more.
Many SEO beginners and probably some of your competitors don’t think about optimizing images to help drive organic traffic to your website. However, it is a great SEO tactic to implement.
Some might think of image optimization as tagging your images with alt tags, but it goes beyond this. SEO tactics you should use to optimize your images include using alt tags, file names, resizing images to the best dimensions, reducing file sizes, creating an image sitemap, and hosting images on a CDN.
It might take some time to learn all these tactics, but it can significantly benefit you once you understand how to optimize images. If you get this skill down, try going through old images and learning how to optimize those, too, as the more optimization you can do for anything on your website, the better.
SERPs are now way more advanced than they were years ago when only ten blue links ranked on a page. Now there are panels for videos, images, and social media, and as we mentioned before, ‘People Also Ask.’
This section is one of the features you can utilize for your SEO efforts. If you aren’t familiar with this panel, it ranks on Google and shows related questions that people also ask about your original search.
This feature can help you rank twice on page 1 of Google and is very beneficial to learn how to optimize for your brand.
To win over this feature, you can get an overview of existing SERP features for your targeted keywords, gather ideas for writing content that targets the ‘People Also Ask’ questions, and ensure your page’s copy addresses a specific user query.
These are just a few examples of ways you can drive more organic traffic to your website using SEO tactics. Doing your research and finding what’s best for your company is critical.
However, if you need more help, we have SEO experts and a team of brand defenders ready and willing to help with any of your reputation management or SEO needs.