With the COVID-19 pandemic forcing businesses to get creative and find effective, sustainable ways to promote themselves and increase their brand’s online visibility, many marketing teams and executive leaders turned to emphasize SEO content as a worthwhile solution. Conversely, as brick-and-mortar stores suffered from the lack of activity, online shopping and retail stores still managed to have some of their most sustained periods of success.
As we enter a post-coronavirus world, most marketers have finally realized the untapped potential of SEO-related practices. Although this concept is nothing new, its importance has grown with the economies in various regions across the world being in precarious states. Let’s talk about the many ways that SEO practices – instituted with the help of reputation management companies like BRANDefenders – can impact your business for the better during an economic crisis.
What is SEO?
Search engine optimization, often known as SEO, is the practice of obtaining online visitors via unpaid or natural search results on Google, Yahoo, Bing, or any other relevant search engine. Its main objective is to raise the position of your website in SERPs (search engine results pages). Keep in mind that the more users will view a website, the higher it appears on these lists.
Keeping up with the latest SEO changes and trends will allow your company and its marketers to stay ahead of the digital marketing curve, which is instrumental for both webpages and businesses that depend on web traffic in 2022. Although SEO is always changing in subtle ways, there are three main principles that remain instrumental in any SEO-related practice:
- On-Page Optimization: On-page optimization makes sure the information on your site is valuable and offers a wonderful user experience. This can be done by creating high value content and including relevant keywords for those in the target audience. Improvements in this area are fundamental to making your site rank higher.
- Off-Page Optimization: While obtaining connections from other webpages is the off-page SEO tactic that is most frequently used, almost any action that takes place off of your own website and serves to raise your search engine ranking position can be considered an off-page SEO practice. Social media promotion and guest posting are great ways to raise its off-page SEO value.
- Technical Optimization: Technical SEO aims to raise a website’s technical inner workings so that search engines will rank its pages higher. The optimization process consists of making a website quicker, simpler to explore, and more intelligible for search engines.
Understanding these fundamental SEO concepts and applying them is essential for any business that looks to proliferate and win customers in the realms of social media and the internet, especially during an economic crisis. Reputation management companies such as BRANDefenders can assist your brand in making your website far more visible online.
How Can I Utilize SEO in My Business?
If you run a small business, you are aware of the tremendous effort and commitment required to succeed. You might also be aware of the necessity of internet visibility for success. One of the best methods to increase the visibility of your website (and your business as a whole) to potential buyers is through sound SEO strategies.
When you are launching SEO practices for small companies, keyword research is a logical first step. Finding the best keywords to build your website around for it to be found by customers who are looking for products and services that happen to be sold by your business requires conducting solid keyword research.
Moreover, all website pages each have their own meta names and descriptions. The title tags are the succinct text that will be used as the link to your website on search results pages. The meta description is a lengthier, more thorough explanation of what is on the page; it is used by browsers and social networking websites to share brief encapsulations of your website but does not appear in the SERP.
Additionally, SEO’s biggest component is offering your website’s visitors useful material for them to read and engage with. Podcasts, essays, videos, and blog posts are all useful mediums in which your content writers can convey this information. It’s crucial that you provide material that your audience will find engaging and helpful. No matter what strategy your business decides to adopt, BRANDefenders will help boost your website traffic with the help of their team of specialists.
Benefits of SEO During an Economic Crisis
Now that we’ve detailed how SEO can be implemented into your business with the help of reputation management companies such as BRANDefenders, we cannot understate the value of keeping these practices consistent throughout an economic crisis. Astutely incorporated strategies kept many brick-and-mortar stores alive throughout the rough periods of the COVID-19 pandemic, and with the looming threats of recessions impacting the economies of many countries, SEO can soften those blows just a tiny bit.
Valuable Cost-Cutting Resource
It has been done before to invest in SEO while a crisis is present. A large increase in SEO deployment was also observed in 2008, despite the fact that it was a different kind of crisis that was brought upon by the burst of the housing bubble. Regardless, all businesses saw a major economic downturn during this crisis, with the exception of those that supply fundamental necessities.
Considering Amazon wasn’t the behemoth it is now, online shopping wasn’t as prevalent as it is now – whose rise happened to be further boosted by a time period in which we were bound to the confines of our homes. Facing drastic downturns in revenues, businesses found creative ways to cut down on running costs: this is where SEO stepped into the fold.
Due to the fact that SEO is practically free traffic, it has now become a favored strategy by digital marketers aplenty. There is not much money deployed other than the time and resources used. Fortunately for businesses and their already crippled staffs, there is plenty of time during a recession to experiment and try out new things.
More Detailed Insights
An increase in online traffic brought upon by an economic crisis will produce valuable marketing data. Due to their cautious buying habits and increased internet time, consumers are comparing more products and spending more time on websites.
More time spent online will always lead to more purchases. After all, the main goal of social media technicians is to figure out the most efficient ways to retain their users’ attention. The same principle goes for the cyberspace realm, in which BRANDefenders can help your business applications.
The latest COVID-19 situation naturally resulted in a huge increase in online traffic, and marketers now have access to various unfiltered raw data. Additionally, it is of greater quality since more individuals are making purposeful searches at home, considering they would have had more free time throughout this time period.
The downtime provoked by an economic crisis is a fantastic chance for businesses to review the wealth of information collected by data analytics practices and refocus their marketing efforts. When customers begin to spend on the goods and services they are looking for again, SEO practices implemented with the consultation of BRANDefenders are likely to provide a strong return on investment.
Higher Conversion Rates
Your business may attract more qualified visitors who are more likely to become long-term clients (and sources of revenue) by employing the appropriate keyword strategies and on-page SEO tactics. While conversion rate optimization (CRO) goes hand-in-hand with SEO optimization, focusing on CRO makes the new unpaid traffic on your website become meaningful in the long run.
Whether that be boosting your page’s loading time, emphasizing dynamic content to personalize the user experience, leveraging the value of visual elements and videos to retain the attention of potential customers, or producing consistently optimized written and video-form content, optimizing these two elements at every turn can be refreshing for your business’s online prospects.
Compared to paid traffic tactics, SEO often yields longer-term benefits. Growth in organic traffic is accompanied by gains in credibility and recognition for your brand. Because consumers would choose well-known and reputable companies, SEO improvement during the crisis is extremely likely to convert into improved conversion rates after the crisis.
Marketers took advantage of the COVID-19 pandemic to test and refine their SEO strategies in order to reduce costs and boost traffic. The knowledge gained from this time period and the 2008 recession will be helpful in the future when it comes to surviving future disasters.
Preparing for an Uncertain Future
While an economic crisis is something that should never be wished upon any country or region of the world, the smartest of businesses know how to use SEO to distance themselves even further from the competition and come away unscathed. Don’t hesitate to ask about what BRANDefenders can do for your company and prepare it for an increasingly uncertain future!